If you want to make direct personal contacts, identify suppliers, and find out the ‘ins and outs’ of doing business in China, attending trade fairs can be a great first step. However, it is important to bear some points in[...]..
I’m often asked, why do you need to worry about culture -- after all we live in a globalised world. Isn’t business the same everywhere? The answer is pretty much NO. And the reason is more deep-rooted than you might[...]..