A Highly Informative & Practical Handbook…
China’s dynamic and highly differentiated markets are generating rich opportunities but also complex challenges for Western companies and entrepreneurs considering or already launching themselves in the world’s second largest economy.
Wall Street Journal contributor David Clive Price shares his experience of advising many Asian and Western companies on their business strategies in China and of setting up his own company in Hong Kong and China.
With this second book in his innovative Master Key Series™, David Clive Price offers a clear path to transforming your company’s abilities to seize the opportunities of the Asian Century.
TURN the Key…. DISCOVER the Secrets… BECOME an Insider
“David Clive Price really knows his Asia. He has toured, lived and worked in just about every corner of it, so he speaks from a wealth of personal experience. Better than that, he possesses the talents of a skilled negotiator and mediator. There can be no better guide to preparing the newcomer to this culturally rich and diverse region for the task of dealing with Asians on a business level.”