The number of Chinese students attending UK and US schools and colleges has risen dramatically over the past few years. Prestigious Western universities and schools have also formed strong partnerships with Chinese institutions, providing a platform for more and more[...]..
Corporate Cultural Diplomacy (CCD) is not a phrase that trips easily off the tongue. It sounds very weighty and serious. But in fact, it’s a simple but sophisticated business tool that companies and organisations both large and small can use[...]..
One of the key aspects of doing business in other cultures, like those of Asia, is to know how to communicate well. It’s not only a question of language. It’s more like reading a different alphabet. Instead of relying on[...]..
Trust is the cornerstone of doing East-West business and public relations or PR is one of the most powerful tools to build and maintain trust required to do business between East and West. PR helps businesses to identify and understand[...]..